Tracktics is an affordable sports wearable tailored to the needs of football. It provides amateur footballers analytics on a professional level. Players can improve their skills by tracking several performance sensor inputs and their customised algorithms transform data into valuable analytics. Results are easily visualised on any mobile device.

Nothing alike on the market? Let’s do it ourselves!

The idea came to be when co-founder Ben was training for a half-marathon with the help of an app. He wanted to have something alike, especially for football. There was just no appropriate solution, so he took the chance and got his business started together with a football-loving and technically versed Patrick, and the founding team was complete.

Trackticks device

Boosted with Space support

Tracktics received valuable support from the ESA BIC Darmstadt. In addition, they received about €120,000 via the European Pioneers Programme (H2020). Together with a strong value proposition, new connections into to the Israeli start-up scene and a business mentor onboard they raised more than €5,000,000 investment, until today.

Customer feedback-driven progress

The development of the final product took three main stages and many smaller iterations. First, they decided to develop hardware and software separately. Second, for the hardware prototype, they chose to develop each sensor unit (GNSS, Battery, IMU) independently and merged all components afterwards. Third, the originally planned wearable as a captain’s armband didn’t work, because of too much secondary noise. 2nd approach was a cardboard box which slightly transformed into the final product design stored in a belt on the hips. A key element for development was the contact with highly qualified coaches who are now clients.

Nothing works without AI

Tracktics had to face three main challenges: 1) Hardware issues – does it charge properly? 2) How to calibrate the sensors correctly? 3) How to ensure HQ data robustness? Significant progress was made from pure manual adjustments toward cloud-processed calibration, AI-driven technology and advanced mathematic tools such as the Kalman filter operation. Finally, they needed to freeze the product design to concentrate on the device‘s internals.

Insensible but full of sensors

The tracker is invisible and almost insensible as an ultralightweight device at 32g. The dimensions have been brought down to 85mm x 39mm x 9mm. 9 sensors are working on the tracker. 3 acceleration sensors for improved movement tracking in small space, and 3 magnetic field sensors for optimised direction detection. 3 gyroscope sensors that capture the spatial position of the tracker. The algorithms, specially developed for football, take all the sensor data into consideration and bring them together.


Galileo for best Quality

The tracker is designed for high accuracy positioning on football fields with sub-meter precision. This requires a multi-constellation GNSS solution, including Galileo for best quality.


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