whereAt Industries – Optimising global trade


Ivan Silvestrov


Leiden, The Netherlands

Milestones and Achievements

Founded: 2020
Awards: 2015 APM Terminals Innovation Award, under previous start-up

About 30% of the food produced for human consumption globally is lost somewhere along the food supply chain1. With a growing global demand for food, there is not only an opportunity but a need to improve food supply chain management. That’s why whereAt Industries has acted to create a solution that will reduce food loss and waste. Their Smart Logistics PlatformTM provides automated supply chain visibility and enables real-time collaboration between all parties involved. Each transport unit is tracked along its journey, allowing for a cost-effective, granular data solution. The system is cost effective and provides tracking for low and mid value goods, not just those of high value.

whereAt Industries has a modular system that creates a Digital Twin for every stock keeping unit (SKU). They have a “daughter-module” hardware IoT system that is placed on every Level 3 package and a “mother-module” that is placed on every final packaging, like a pallet. The daughter-module utilises Bluetooth, the mother-module GNSS and GSM. Together, they form the Smart Logistics Platform. Their solution also uses Galileo and SISNet to achieve a 1 m2 outdoor location accuracy. This allows them to monitor the status and location of any product, whether it’s indoors, in a shipping container, or on the loading dock of your local supermarket.

whereAt Industries Smart Logistics Platform

This young start-up is re-launching itself as a new and improved company that focuses on its customers needs. With their expert skills in IoT and GNSS, they are looking forward to improving their knowledge of Galileo during Point.IoT. The team’s goal with their cost-effective location monitoring solution is to improve supply chain transparency and optimisation. They are starting off with food but are aiming for the stars (or at least international trade).



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